HEALTH
12 June 2024 ( 851 views )
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40 Beauty Products That May Have You Convinced They're Magic

1. A long-lasting makeup setting spray that'll make sure your makeup isn't going ANYWHERE. IDK what's in this bottle, but my guess is some sort of witch's potion because there's no other explanation for how well this spray works. *Chefs kiss 🤌*.

model before and after dunking face in water after using setting spray with makeup still in place
Sephora

This is personally one of my absolute favorite setting spray. My skin is soooo so oily somedays it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend. 

Promising reviews: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp

Get it from Sephora for $17+ (available in two sizes).

2. A fabulous lip-plumping gloss set for some seriously luscious lips. This stuff has to have some Dr. Strange magic in it because it morphs your lippies into Angelina Jolie's. Ooh-la-luscious. 

reviewer's lips before and after using lip plumper
reviewer holding lip plumpers
www.amazon.comwww.amazon.com

You'll get one lip plumper and one minty sleeping mask for your lips.

Promising review: "I loved this stuff, it was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I discovered this product from TikTok and I had to give it a try. I tried the day lip plumper and within a few seconds, there was a subtle tingling/burning that lasted for a few minutes but as it occurred, the plumping started to happen! It made a noticeable difference and made my lips look like I had filler! I'm obsessed!! —Amazon Customer

Get it from Amazon for $9.98.

3. hydrating eye stick to help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us. People may start to think your goldfish are Cosmo and Wanda because these results are jaw dropping. 

reviewer under eyes before and after using hydrating stick with dark circles much lighter after
reviewer holding their blue hydrating stick with the top shaped like a polar bear
www.amazon.comwww.amazon.com

It's from a Korean-owned biz!

Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage

Get it from Amazon for $9.99 (available in two styles).

4. And an under-eye brightener because you aren't sure if you'll ever actually not be exhausted, but you can def stop looking like it. It's ~enriched~ with shea butter and hyaluronic acid to give your dark circles a more radiant look. The pinkish tint helps balance out the blueish tint under your eyes as if you said a spell to make your dark circles *poof* away. 

Close-up of a person with eye brightener on their left eye and without it on the right
www.amazon.com

The color adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in two shades). 

5. shimmer body oil so you can look like a magical unicorn sneezed all over you. Put a little of this all over and stand in the sun — I swear you'll shine like a Cullen and everyone will wanna know what spell book you used to get that ✨glow✨. Just a little fairy dust.

model with shimmer on chest
bottle of shimmer oil
ColourPop

Promising review: "This glitter body oil is so magical, I LOVE it. Definitely makes me feel like a sun fairy or a mermaid or some other fantasy creature. A+++ I am obsessed with these Sol Body Oils." —Ilze P.

Get it from ColourPop for $10 (available in nine colors).

6. A bottle of Paula's Choice Salicylic Acid Exfoliant to unclog and diminish large pores. This leave-on, fragrance-free exfoliant is gentle enough for all skin types and exfoliates dead skin cells, leaving your skin looking fresh and hydrated. Bippity-boppity, buh-bye big pores.

Reviewer's skin with acne before using exfoliant
Reviewer's skin after using exfoliant, noticeably clearer
www.amazon.com

Promising review: "I have acne prone skin that is on the combo to oily side with large pores and this stuff has truly been a lifesaver! I really appreciate the short ingredient list and the fact that this product is fragrance-free! I use this after cleansing and apply about five drops on a cotton round both morning and night. I then follow up with a retinol serum, moisturizer, and SPF. Since I have started using this product (FIVE DAYS AGO) my skin is soft and glowing, my acne is clearing up, and my pores actually look smaller!! Like, this is literally witchcraft in a bottle and my new holy grail! Ditch your harsh scrubs and give this a go, your skin will thank you!" —Philena

Get it from Amazon for $14+ (available in two sizes and a combo-pack). 

7. BYO Blush Oil liquid blush that reacts to your skin's natural pH level and *magically* changes right before your eyes from clear to a super pretty pink hue. Uh, Winnie Sanderson, was this your doing? It's packed with oils and ingredients meant to hydrate and protect your skin, and you can even sleep in this stuff!

Model before and after using blush. Blush adds a glowy natural look with a slight berry pigment on models cheeks.
Youthforia

Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.

Check out a TikTok of the BYO Blush in action. 

Promising review: "I'm done, no more experimenting with other blushes, this is my forever blush. BYO is such a unique product on the market — it's plant-based, provides a natural/beautiful bespoke flush, and can be used on the lips as well. Its color-changing formula is a game-changer. Furthermore, I don't feel like I'm wearing makeup, and the oil formula is nourishing for my skin! I loved it so much I bought all my friends a BYO blush!" —JZ

Get it from Youthforia for $36.

8. Cosrx snail mucin serum to help improve skin hydration and soothe damaged skin. Yep, snail mucin is a Korean skincare product made from snail slime. Sounds ick but your skin will totally fall in love the second you use it. Hmm, wonder if this is why SpongeBob had Gary the pet snail — skincare benefits. 

reviewer's skin with acne scars and hyperpigmentation before using serum
same reviewer's skin after using serum with hyperpigmentation improved
www.amazon.com

*All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Corsx is also a Korean skincare brand.

Alright friends, I am here to confirm that the hype surrounding this stuff is SO real. I've had acne since I was literally 8 years old (don't ask, my cousin was a face painter and practiced on me so I broke out BAD) and I'm JUST now starting to get it together. My skin this past year has completely changed, I have gotten super serious about my skincare routine, and I am now ✨ pimple-free ✨ . Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is until I cracked and bought this little potion. My skin is now ra-di-anttttt! It's never looked better. My only regret is not taking before and after pics but glass skin, I know her. I haven't gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, chiiiilld, I go out all the time free of makeup. I also bought this for my cousin for Christmas, she's obsessed, a friend slept over and I let them use this, they're now obsessed, I guarantee you'll fall in love after your first use. 

Promising review: "This is a great product. It’s not sticky and has no smell. It's my favorite product to use with any other skincare product. Very gentle and helps with acne. Will be a regular in my skincare routine." —C

Get it from Amazon for $15.

9. A totally gorge foundation you've probz seen everywhere. Simply take the brand's quiz and they'll match you to the perfect shade. The only explanation for such a perfect foundation could be that this is made at Hogwarts.

model holding an Il Makiage foundation bottle
several of the foundations in different shades
@ilmakiage / Via www.instagram.com@ilmakiage / Via www.instagram.com

Skeptical? So were most reviewers, buttt if you don't like your shade, exchanges and returns are 100% free and easy. Get your correct shade easy and let this beautiful little foundation melt right into your skin.

Promising review: "This is my first time purchasing a higher-end foundation. I’ve never been a foundation fan but after hearing such positive reviews, I just had to try it. I used it for the first time last night and I was shook. Like shook to my core 😂 I couldn’t believe that just a tiny bit of foundation went a long way and it actually looked natural! Obviously you could tell I had makeup on but I didn’t feel like my face was cakey or like that 'eh' feeling when you have too much makeup on. I felt like my face looked flawless which is awesome because I have dark spots on my face! Which is actually surprising because all I did was take a quiz! Concealer...I’m coming for you next 🤣 10/10 recommend this foundation to anyone who’s just starting out and feel like they won’t look natural wearing foundation. Just get ittt!"—Catherine T.

"First of all! What??? This is magic😭🙌🏾🙌🏾 I can’t even get the right shade in stores! It doesn’t transfer, even with masks. It’s worth it! I got the concealer and foundation." —Tashea R.

Get it from Il Makiage for $45 (available in 50 shades). 

10. Bio-Oil, made with vitamins A and E, chamomile, and lavender to help moisturize skin, minimize stretch marks, and fade scars, both old and new, WITH TIME. Although this isn't an overnight miracle, sticking with this oil can help get you magical results.

Models stomach before and after using bio-oil shiowing stretch marks vanish
www.amazon.com

Promising reviews: "What is this sorcery? I’m pretty sure it’s just straight up whatever liquid comes out of a unicorn when it happy cries. I have scars, stretch marks, and acne that are healing or disappearing literally overnight. It’s hands down some of the best stuff I’ve ever gotten my hands on. Thank you magical wizard for creating this supernatural concoction, you can now have all of my money. If only I’d taken some before and after pictures to capture the results!" —Purpleflowerseverywhere13

Get it from Amazon for $9.95+ (available in two sizes).

11. roll-on waxing kit to help make keeping your legs smooth easy peasy (if that's something you're interested in doing). The most magical part? Avoiding wax salon prices! 

reviewers legs one hairy before being waxed, the other hairless after being waxed
www.amazon.com

The kit includes a 40W high-power roll on wax warmer, two boxes of wax (honey and lavender scented), six packs of calming oil wipes, and 100 non-woven wax strips.

Promising reviews: "Worked like magic! The pain is not bad at all!! Worth your money in my opinion! (:" —Elizabeth

"I’ve spent TONS of money and time going to spas and nail salons trying to find the perfect wax. After doing some research, I came across this bad boy and let me tell you, I am NEVER going back! It’s so easy to use, and also so convenient. They send enough product to thoroughly try everything out. I also love that they send two scents, so you can find which one you love the most. The wax strips are sturdy enough to undergo the pressure you apply before pulling it off, as well as the actual pull. They get everything underneath and you can even use a single strip multiple times. No need to fly through the pack of strips anymore, when you can reuse the single strip a few times! HIGHLY RECOMMEND if you’re always busy, and on the go, or just wanting some extra self care in the comfort of your home. 💕" —Alisa Garza

Get it from Amazon for $25.99.

12. A painless, mint-flavored teeth-whitening pen that'll give you results after the first use since this is obvi sorcery. You'll be able to blind people with your smile with the help of this little magic pen that'll remove years worth of stains on your teeth. Someone cue Chip Skylark, cuz after seeing your smile you'll be singing 🎶 my shiny teeth and meeee 🎶.

before and after images of yellow and then whiter teeth
www.amazon.com

Promising review: "Hardly ever do I review but this time, sheesh! This product blew me away after only three uses! First off, it's easy to use! I've tried a ton of products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush (which is actually the size of a tooth) and you just brushstroke on dry teeth as you are smiling! It dries on and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said 'WOW your teeth look amazingly white'. I'm a smoker/tea drinker/coffee drinker too! I noticed the difference but never said a word to my husband about it, he's a firm believer that nothing like this ever works...LOL. Well boy oh boy this product changed his mind instantly! He already swiped my other pen and has been using it too. We see the difference and are very satisfied. What's even more awesome is the price! Remarkable difference and it lasts! If I could give this 1,000 stars this would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a two-pack from Amazon for $18.95.

13. An Ogx leave-in conditioning cream to apply to your towel-dried hair for a magic trick. *Voila*, defined, bouncy curls that'll put a little extra pep in your step because of the way your curls bounce when you walk.

Reviewer's hair before and after using OGX curling cream
www.amazon.com

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

Get it from Amazon for $7.97.

14. A pack of 36 acne patches because a pimple is NOT ruining our day babe! These patches absorb all the gunk and speed up the pimple-healing process without picking or popping. Abracadabra, psh, what pimple? 

reviewer split image of the patch on their face before with no gunk and after some time with gunk pulled out onto the patch
reviewer holding two patches with gunk on them
www.amazon.comwww.amazon.com

Promising review: "When I ordered this product, I admit, I didn't think it would work. I have adult acne and visit a dermatologist regularly, my chin area is especially bad. I used one the first night I received them. It's acne sorcery. I honestly could not believe it worked. Pimple gone overnight and a flat surface remained. I do not know how they get this pimple magic to work but I am sold and have literally texted all the people in my life. It's complete magic! Do it, I promise you will be shocked!" —Heather L.

Get a 36-pack of the small patches from Amazon for $10.77.

15. And some post-blemish recovery cream to help calm dry, red skin. Put some on after you pop a zit (orrrr scroll back up and grab some pimple patches and use this balm after) and avoid any future dark spots. Ultra nourishing and ultra sus' because howwww?! Unbelievable, magical little cream.

reviewer's skin before using post-blemish balm
same reviewer's skin, noticeably clearer after using post-blemish balm
www.amazon.com

Promising reviews: "I’ve only been using this for a few days now but within the first day it has cleared active acne that I’ve had for two years now. It’s made my discoloration almost completely go away. I don’t know what y’all put in this stuff but it’s magic." —Bella

"How did I not know that this magical little balm existed? Feels so good smoothing on broken out skin, very light weight and disappears into the skin. Does not tingle or burn at all, so of course I assumed it would do nothing. I was wrong! Instead of getting all crusty and peely, my breakouts improved greatly overnight and reduced greatly in size. By the next day they were far, far less noticeable. By the day after, they were basically healedI continue to apply this to my breakout prone areas, and so far no new breakouts. Hallelujah! A little goes a long way so this little tube lasts a long time —a good value for the money. I am a convert!" —Amazon Customer

Get it from Amazon for $11.71.

16. Truly Beauty boob polish made of an acai and retinol concoction that'll help smooth your skin, reduce the appearance of fine lines and stretch marks, and brighten, firm, and tighten your booby skin. Bestie, I'm sure your tatas already look *absolutely amazing*, but if you've ever been intrigued by these beautiful jars at Ulta (🙋🏽‍♀️🙋🏽‍♀️🙋🏽‍♀️), give this a try! And if anyone compliments your boobs you can be like "oh yeah, I had 'em polished." 

model with boob polish on chest
before and after comparison of boobs with reduced stretchmarks
@trulybeauty / Via www.instagram.comTruly Beauty

Promising review: "I was super skeptical of all these pretty beauty products when they popped up on my FYP, but I figured I'd give a few a try and BOY am I glad that I did. The polish smells amazing, and it's such a nice little way to indulge in some self care in the morning before work, after a long day, or whenever you need. The texture of the polish is super smooth, and the color is really pretty. I don't use it every day, but when I use it more often I definitely notice a differenceMy skin is softer, boobs are perkier, and honestly the 'tightening' and 'perking' effect does kind of make them look bigger. They're certainly looking and feeling their best! Would absolutely buy again. I just ordered my second jar because I was running out!" —Melissa R.

Get it from Truly Beauty for $32 or Amazon for $26.89.

17. Maybelline's Instant Age Rewind Concealer with a sponge on the end that'll cover dark circles so well everyone will wonder what spell you used to achieve such magic. You'll look well rested and refreshed even on days that you...uh, aren't. Nobody will even be able to tell!

former BuzzFeed editor applying the concealer under eyes
Reviewer with concealer under one eye showing difference
Kayla Suazo / BuzzFeed, www.amazon.com

Promising review: "I LOVE this stuff. My everyday makeup is literally just this undereye concealer, mascara, and chapstick. I work 12+ hour nightshifts so under eye concealer is a MUST. I am literally always tired and my dark circles never seem to go away but this magical makeup makes me look so much less like a zombie. I don't know what I would do without this concealer. Do yourself a favor and try it!" —gustavo

"How am I just now using this amazing concealer? I have horrible dark circles and this is my miracle worker! This literally blends away any dark bags under my eyes like it has some sort of magical sorcery mixed in it." —Myranda Z.

Get it from Amazon for $7+ (available in 23 shades and in multipacks).

18. A pack of Skin1004 zombie masks that could seriously get you cast in American Horror Story — the Coven season of course cuz it's the *supreme* (shoutout to Fiona Goode)They'll help reduce wrinkles, fine lines, and the appearance of pores by gently removing dead skin cells and hydrating your skin. 15 minutes of looking like a horror film extra and then your skin will have you looking, like, 15 again.

reviewer with the mask on
reviewer after using the mask with skin glowing and fresh
www.amazon.com

After mixing the powder and activator, just apply the mask on your face, and you'll start to feel it working instantly!

And they're from a Korean-owned beauty brand!

Promising review: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skinIt also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problems with their skin. My only caution is that it smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me here on out!" —Charlie B

Get a box of eight masks from Amazon for $16+ (available in other multipacks).

19. A super glowy powder highlight to give you that *sunkissed* look you crave. Excuse me, were you saying something, I can't hear you over this blinding highlight. It's givinggggg Tinker Bell slapped me and now my cheekbones have her pixie dust all over them. A full beat with an attention-grabbing highlight just hits different.

reviewer in the car taking a selfie wearing highlighter
www.amazon.com

Promising review: "This highlighter is amazing! It is soft, works like magic, and very budget-friendly! You can tell the quality of the product by the texture and smoothness, and the ease with which it glides onto the skin! I'm a fan!" —Shweta Sinha

Get it from Amazon for $10.50+ (available in four colors).

20. blurring setting powder that I'm, like, 98% sure Fiona & Cordelia Goode from AHS: Coven conjured up. Silky smooth, pore-less, matte skin for up to 14 hours?! Where's the cauldron that this was made in? 

model before and after using blurring powder
the different shades of powders
Sephora

I love love love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis) and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is a serious bad B. I mean, pores? Nonexistent. Oily shiny face? Not up in here. Im gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfect for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!

One/Size is a queer, Filipino-owned business founded by makeup guru Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising review: "Literally, what's in this powder? Beauty spells? I have normal to dry skin but tend to grease up pretty easy when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high end powders or powders at all but this one for me is top tier. It didn’t necessarily dry out my skin but it stopped it from becoming greasy and it kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

Get it from Sephora for $18+ (available in seven finishes).

21. Maybelline's Lash Sensational Sky High mascara for the longest, fullest lashes you've ever had. Infused with bamboo extract and probz a little pixie dust, this ahhhmazing mascara will have your lashes reaching for the stars and soaring ~sky high~. 

Reviewer showing effect of mascara on one eye and the other eye without
Reviewer's lashes after using mascara visibly long
www.amazon.comwww.amazon.com

OOOOH! I have this and the dramaaaa this mascara brings is almost as good as the drama the Dance Moms moms brought. 

Promising review: "Best mascara I’ve ever used. My eyes are very sensitive and this mascara doesn’t bother them at all. I can put it on at  6 a.m. and it won’t flake off into my eyes or smudge at all even at 3 or 4 in the morning after a night out. I’ve even slept in the mascara, which would normally cause intense pain from the flaking/smudging but I just wake up and the mascara still looks fresh. Not to mention the volume. The volume and thickness is amazing. I even lost a huge chunk of my natural lashes right in the center on the top of one of my lids due to a terrible lash glue when I first received the mascara and somehow this magical mascara found some tiny invisible lashes to grab onto and completely filled in that bald spot and made those lashes just as long as the rest of my lashes. I will continue to only buy this brand. You won’t be disappointed if you buy it." —Katie Hicks

Get it from Amazon for $9.09+ (available in four styles/colors, three sizes, and in two-packs). 

22. A bottle of professional-grade callus-removing gel that'll quickly get rid of all that thick, hard skin. Holy guacamole, these results! Mind-blowing and magical. 

reviewers foot before and after using callus remover
reviewer holding dead skin from foot
www.amazon.comwww.amazon.com

Just presoak your feet, apply the gel, let sit for 5–10 minutes, and rinse! It's recommended you go back in afterward with a foot file just to make sure no residue or dead skin is left behind.

Want to know more? Check out our full Lee Beauty Callus Remover write-up!

Promising review: "I have the driest heels and this is the ONLY product that has ever worked. Before I used this, my heels had some pretty deep cracks and now they're almost baby soft again. BUT please follow the directions...left it on my super-dry thick-callused heels for only three minutes and the calluses were literally melting off! Wonderful product! So glad I don't have to go soak my feet in those tubs at the nail salon anymore." —Kiki

Get it from Amazon for $11.99 (available in bundle packs).

23. An eye primer to help lock down your eye makeup and have it lasting longer than the Energizer Bunny. This base will have your shadow looking as bold, pigmented, and vibrant as ever while putting your more expensive eye primer to shame. 

reviewer showing off eye shadow at 8:30 AM
same reviewer shadow still in place at 6:30 PM
www.amazon.com

Elizabeth Mott is a Korean American woman-owned biz!

Promising review: "So let me start by saying, I have used nearly every eyeshadow primer available. From high-end to low — MacLoracUrban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer, and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

Get it from Amazon for $13.99.

24. And an Elizabeth Mott face primer — a K-beauty pore-minimizing miracle to help control your oily skin and keep you shine-free. Lock in your look with this bad boy and avoid having your makeup move and shift around. And later, at the end of your day, when you see how good your makeup *still* looks, you'll seriously be thanking this stuff. 

close up of reviewer makeup after using primer
reviewer makeup while in the pool, still in place; primer used under makeup
www.amazon.comwww.amazon.com

Promising review: "I wore this primer under my foundation (Nars and Maybelline Fit Me) along with setting spray (Nyx) in this photo [above right]. I had been dunked in the pool two times and went down a giant slide that caused you to go under water three times. This was the result of my makeup! Love this product. A little goes a long way!" —Ryan Brooks

Get it from Amazon for $18.25+ (available in four styles).

25. Chi Thermal Care kit that includes shampoo, conditioner, and the Beyoncé of serums/heat protectants — Chi silk infusion. I am literally shooketh every single time I use these products. I mean, just look at the before and after of my hair! Am I a witch? 'Cause the magic I did on my hair with this little potion, whew! 

My hair curly, blow dried, then shiny and straightened from the Chi serum
Me, holding the Chi silk infusion
Jordan Grigsby/BuzzFeed

You see that shine? That volume? That bounce? Babyyyy my hair is FLAWLESS. Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. It is seriously bone-straight and looks and feels soooo healthy! And, my hair is NATURAL (other than the obvious blue dye); I haven't used relaxers or keratin treatments in over 10 years. Now, I am by no means a hairstylist, and nothing tops their magical hands, but sweetieeeee, these products blow my mind. This trio does what needs to be done, and like, I did it — I delivered these results. Nothing has ever made my hair look like this unless a stylist was styling my hair. And when I step out of my house, you cannot tell me I'm not the most fabulous person in the world — I'm literally Beyoncé. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before blow-drying and again before straightening), and BAM — I'm flawless. The combo of all three is just *chefs kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the Babyliss straightener! My hairdresser uses it so I grabbed one too and now I always look like I just stepped out of the salon. 

Get it from Amazon for $18.30.

26. A bottle of Meltdown acne oil for anyone with acne-prone skin. This reviewer fave helps reduce acne, redness, and inflammation, and fade acne scars, all while preventing future breakouts as if by magic. It also keeps you hydrated with rosehip oil and is cruelty-free! Mix this into your moisturizer, wear under makeup, or use it as a spot treatment — this stuff is super versatile!

Model before (with acne) and after (clear skin) using product
Blume

Blume is a women-owned, POC-owned small business based in Canada that specializes in cruelty-free, vegan, and environmentally-friendly products for skin, body, and period care.

Check out a TikTok of the Meltdown Acne Oil in action. 

Promising review: "This stuff is AMAZING and MAGIC. I ordered more out of fear of running out. All acne and fade products have dried or broken out my skin further but this stuff clears my skin, makes it glow, and hydrates it. Beyond beyond obsessed. THANK U BLUME! xoxo" —Kaitlin A.

Get it from Blume for $28 or Amazon for $27.

27. A bottle of TikTok-famous Elizavecca hair treatment that contains ceramides and collagen to help give your hair shine and make it smooth in just five minutes, no spell required! It'll keep you flawless even if you don't have much time or don't feel like doing your hair. 

Reviewer's hair before and after treatment
Reviewer showing healthy-looking curly hair
www.amazon.comwww.amazon.com

Promising review: "Not gonna lie I was skeptical that this could help me. A few months ago I decided I could bleach my hair. I burnt it to such a crisp that I’ve literally been wearing it up under a cap. That worked when it was winter but now it’s warm so I needed a solution. I saw this product highly recommended on other sites and the reviews were good. S I ordered a tube. Used it twice now and OH. MY. LANTA. For months my hair has felt like crunchy noodles ready to snap at a moment's notice. After one treatment (left in about 15 minutes after shampoo, before conditioner) my ends feel soft!! After the second time washing with it, it actually moves like it’s not damaged and it is visibly SO much healthier. Like seriously idk how they bottled witchcraft but I’m going to continue to use this product even when my hair grows out. An absolute magical miracle potion! I seriously prepared myself to explain to the world that it doesn’t work. But instead, I have the healthiest hair I’ve had since being a home hairdresser. 10/10 for less then $10. Picture from left to right (blonde above): my hair before using this, my hair after first treatment, my hair after second treatment. —Beth

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get it from Amazon for $8.30.

28. firming eye cream with vitamin C, vitamin E, rosehip seed oil, and hibiscus flower extract to help firm and brighten the *sensitive* skin around your eyes and neck for a day-to-day ANDDD long-term effect. Nothing like a fireee magical eye cream potion that'll snatch you upppp. 

Reviewer before and after showing the cream tightened and brightened their under-eye area
Different reviewer's progression photo showing their eye bags disappearing over time
www.amazon.comwww.amazon.com

Promising review: "I am so in love with this eye cream! Seriously, this stuff is amazing!!! I have used it for five days and already, the difference is noticeableI got two hours of sleep last night and still, I look well rested. That, is nothing short of magic...like created by woodland fairies. The puffiness is gone and the discoloration is almost completely gone. I’m okay with my laugh lines, I’ve earned every one of them and I’ve grown kind of attached to them. I love who I am but I hate always looking like I still need sleep. This cream is worth the money and I will be putting this in automatic reorder as soon as I figure out how long it will take to go through a bottle. You use so little that I’m having trouble predicting how long it will take me to go through a bottle. Buy it and love it or don’t and miss out...it’s your call." —Cassandra

Get it from Amazon for $14.99+ (available in two sizes and in a two-pack).

29. Or 48 pairs of under-eye masks to keep sleepy-looking eyes at bay. You can kiss puffiness and dark circles goodbye cuz you're gonna look like you slept as much as Sleeping Beauty after you use these. Refreshed, awake, brightened under-eyes are in your future with these lil' miracles. It'll look like your bags drank coffee, too.

reviewer wearing blue under-eye patches
before and after comparison of reviewer's eyes before and after using under eye patches
www.amazon.comwww.amazon.com

Promising review: "I have tried many eye masks through the years and was pleasantly surprised by this product. It's worth the hype. I'm a skincare junkie and have spent tens of thousands on skin products including LED red light masks, infrared saunas, and every new facial device that has come along including high end skincare and everything in between. I have eye bags and hollows for days and these do a phenomenal job at plumping and hydrating the under eye area while reducing the grocery bags. Great quality and quantity for the price. I will be repurchasing." —Nvohpa88

Get 48 pairs from Amazon for $29.95 (available in 6-, 24-, and 72-packs, and in four styles).

30. Kahi Wrinkle Bounce Hydrating Multi-Balm that's a lip balm, eye cream, neck cream, makeup base, andddd has the same effect as a face mist on your skin (I think Harry Potter's been up to something). The effects will have your skin looking spellbindingly radiant, vibrant, moisturized, and ~lifted~ because Harry threw some collagen and natural Jeju fermented oil in this exquisite little potion. Thanks Potter! 

Model demonstrates application of a multibalm on face
Kahi Seoul Wrinkle Bounce Multi Balm
Amazon, www.amazon.com

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $21.86+ (available in five styles). 

31. A jar of E.l.f. Poreless Putty Primer so you can kiss your pores buh-bye! This primer will help you get a super smooth canvas to put your foundation on and will have you looking like your makeup was professionally airbrushed while helping to keep it in place. Say sayonara to your oily makeup looks and say heyyyy to a matte look. All you need is faith, trust, and a little Poreless Primer, which is basically pixie dust.

Reviewer with poreless putty under makeup
Reviewer holding primer with a swatch of it on their wrist
www.amazon.comwww.amazon.com

Promising review: "For once, an inexpensive product is not just good for the price. It’s a fantastic product, and it’s surprising that it is so cheap! A lot of high-end-makeup-only users are going to miss out on a fantastic primer because who would dream it could possibly cost $5? For me, Poreless Putty actually performs better than a certain $52 primer to which it is VERY similar. Poreless Putty’s peachy tint is perfect for evening-out my olive skin, and the remarkably lightweight, silky texture blurs like nothing else I’ve ever tried. It’s texture almost feels magical because it’s so smooth, and it becomes “one” with skin instantly. I usually use Estée Lauder Double Wear foundation, and this primer makes it look even smoother for longer. The two products make my skin look much younger, supple, and toned." —ShaniAZ

Get it from Amazon for $10.

32. Nooni tinted appleberry lip oil that's not too thick and not too sticky — it's just right, like Goldilocks and Baby Bear's porridge, chair, and bed. Plus it'll give you a cute, subtle pop of color and nourish your dry, flaky lips. 

reviewer selfie wearing and holding the lip oil
Close-up of reviewer's lips wearing lip oil
www.amazon.comwww.amazon.com

This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates. It also comes from a Korean-owned brand!

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Get it from Amazon for $9.59+ (available in 13 shades and in multipacks).

33. heat-activated anti-frizz treatment to apply before you blow dry. With anti-humidity technology, sorcery, and moisture repellent, it works kinda like a mini keratin treatment and seriously DELIVERS some incredible results. Oh, and Chris Appleton, celebrity stylist to both Kim Kardashian and J.Lo, swearssss by this stuff.

reviewer with half of hair curly and the other half silky straight using anti-frizz treatment
reviewer's hair after using Color Wow
www.amazon.comwww.amazon.com

Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look, until now. I l don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

"It's not just a TikTok fad, it really works! You MUST blow dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts 1–2 showers without need for reapplication. No scent!" —Shay Rooney

Get it from Amazon for $12+ (available in two sizes).

And check out this version for curly hair and this extra strength version!

34. wildly popular Nizoral anti-dandruff shampoo that uses ketoconazole 1% to magically relieve your itchy scalp and help fight dandruff. Ah, just imagine — hair without those dreadful flakes. No more snow showers after scratching your head. 

A reviewer's scalp before and after using shampoo which got rid of their dandruff
www.amazon.com

The brand recommends using it every three to four days for up to eight weeks for best results.

Promising review: "For so many years I couldn't wear black, would have to dust my chair off, and was constantly moisturizing my nose and face. One day, a doctor friend suggested I try this out for my nose, she didn't know I suffered with severe dandruff as well. She then told me to use it on my scalp as well. At first it did nothing. Then magically after say, the third week of using this off and on, I noticed a difference. I now have almost zero dandruff, 10,000 percent better and I no longer have a dry flaky nose, brow, or beard area. My face is no longer red as well. This has been a miracle cure for me. One I take for granted but quickly remember when I put on a black shirt or check my chair for an embarrassing snow storm. Try it!!!" —Grumpy Dad

Get it from Amazon for $15.64+ (available in two scents/styles).

35. An outrageously popular Differin gel with over 57,000 *glowing* ratings raving about this magic treatment. It's a prescription-strength retinoid that targets clogged pores and inflammation to help restore skin texture and tone. It'll get all up in those pores helping prevent new acne from forming. Now doesn't that just sound lovely?

reviewer skin with acne
same reviewer with acne gone after using product
www.amazon.com

Promising reviews: "This product is amazing. I saw it on TikTok, and it did not disappoint. This is literally the only product I've come across that actually works overnight! It's better than any acne patches or serums. I highly recommend!" —Diana Elizabeth Nunez

"This product is a MAGIC ERASER on acneThis is the only product that works on my acne. It dried up my hormonal acne within one night! So I have mild hormonal acne due to menstrual cycle, but after using this gel every night and following the directions in the package, it has really helped me get rid of acne and dark spots. This product did not break me out in initial use or even later. This one tube lasted me for a couple of months and a few days over. I love the results, and I will buy another tube if my acne acts up again but for now I have clean and clear skin. Thanks Differin!" —KARTHICK RAVI

Get it from Amazon for $14.39+ (available in two styles and in a two-pack).

36. L'Oreal repairing hair treatment that'll give you shiny, silky, healthier-looking hair in just eight seconds. Eight seconds...EIGHT SECONDS?! What kinda witchcraft... Apply it after shampoo but before conditioner and let the amino acids target the parts of your hair that are damaged without weighing it down.

Reviewer showing hair before using 8 Second Wonder Water
Same reviewer showing hair after using 8 Second Wonder Water
www.amazon.com

Promising review: "Saw this product along with a ton of great reviews online and had to try it. My hair has been so full of static and frizz lately so I was hoping something like this would work. I use A LOT of product because my hair is so thick, wavy and long (down to my butt), so my first concern was that I would have to use the whole bottle. I was actually surprised. I shampooed then used this in place of conditioner. I only used about two pumps for my whole head. I get off task easily so instead of massaging it in for eight seconds it was more like 30. The product is watery, so it distributed very nicely. As you're massaging it in you can instantly notice a difference. My hair already started feeling silky and less tangly. The only thing I wasn't a huge of was the smell. It's not a bad smell, just very strong. After I got out of the shower I took my Wet Brush to my hair and let me tell you....freaking effortless!!! I was amazed. I then blowdried and flat ironed my hair. Any other day when i would do this process it would take at least an hour and a half (no, that's not an exaggeration). You ready for this??? 35 MINUTES!! FROM SHOWER TO STRAIGHT! I haven't had a problem with frizz or static yet and used no other products in my hair. I don't know what kind of sorcery this stuff is, but I'll definitely be buying bottle after bottle." —Carissa H.

Get it from Amazon for $10.97.

37. A bottle of Ecoslay's Orange Marmalade, a flax seed-based gel curl definer that's sure to give you GAWWWWWGEOUS defined, shiny curls. 

The pump bottle
Ecoslay

Ecoslay is a Black-owned business that uses sustainable ingredients that are good for your hair. 

Promising review: "I’ve been using OM for two years now. Nothing, and I mean nothing, is as magical as this lovely concoction is for my coarse, 2c–3a hair. The soft, frizz-free hold that I’m able to achieve with this product is truly amazing and it lasts 4–5 days. People are constantly asking me what products I use and I recommend Orange Marmalade every time. Please never stop making it!" —Jordan

Get it from Ecoslay for $14+ (available in four sizes or in a pouch with a jar).

38. A pack of 100 blotting papers that'll keep you matte all day. Now you're oily, now you're not. Whip these babies out all day to keep you shine-free and flawless. Now, cue Ariana Grande's 🎶 "Just Like Magic" ✨🎶.

A reviewer's forehead, a bit oily before using blotting sheets
The reviewer showing the blotting sheet covered in oil
The reviewer's forehead, matte after using blotting papers
www.amazon.com

These blotting papers come in packs of 100 and act fast to control shine. They use organic ingredients for fresh skin that'll make you say ooh la la.

Promising reviews: "I just got these a few days ago and I was honestly so skeptical about if they would actually work but let me tell you, they work incredibly well!! Usually by midway through a 12 hour clinical shift in the hospital my face shines brighter than a disco ball. With these I'm able to grab one and blot it on my face to instantly take all the shininess away. I could not believe it. They are very soft and absorbent. I will definitely be buying more!" —Brooke

"Absolutely love these little natural green tea wipes for on the go moments. By just dabbing your face and specifically oil prone areas, it works like magic. It smells great too. I keep them in my purse for whenever I may need them." —Leighann Keith

Get it from Amazon for $6.95 (available in six styles and in multipacks, roll packs, or refill packs).

39. Or a volcanic stone face roller to soak up excess face oil even if you're wearing makeup. This baby is reusable AND washable!! Bring it on the go and when you see your face beginning to look a little past the glazed donut stage, let this baby save you! I personally would like to take part in this sorcery. Where's the cauldron we're meeting around and what time?

Revlon oil-absorbing volcanic face roller
Reviewer using Revlon oil-absorbing volcanic face roller
Amazon, www.amazon.com

Promising review: "Let me first say, I’m a good Christian woman. I never wanted to mess around in magic, but after purchasing this thing not only am I wondering what else the devil will sell me for less than $15, but also why I never found this thing sooner. There’s no other reason this thing works as well as it does for as inexpensive as it is than some twisted wizardry. All jokes aside, I am floored. I saw the videos. I saw the reviews. I figured I’d give it a shot. My skin creates more oil than KFC will probably go through in a year, and nothing ever works for meI’m usually constantly breaking out, continuously trying to blot, and eternally dreading looking at my face in the mirror after I come home from work, but not anymore! Now I’m stoked to use this thing! As for cleaning frequency, because my skin just hates me I can assume I’ll be cleaning it every two to three days to rid it of the oil it yeeted from my face. No big deal. Super easy to take apart, super easy to put back together. It’s also super small. If I had normal-sized pockets like my boyfriend’s pants did, I’d be nervous I’d lose it. But I don’t, because I wear clothes made for women. So whatever pockets I DO have, this thing will still fit right inside of them. Buy one. Buy eight. I don’t care. Just listen to me, you’ll love it." —Coley

Get it from Amazon for $9.50.

40. daily facial spray that'll help balance skin pH and help minimize irritation, redness, and flare-ups. Formulated to mimic the makeup of our bodies, this bad boy delivers ✨hypochlorous acid✨ (no, it's not a spell for incredible skin), which is found naturally in white blood cells.

Model before and after using spray; Spray eliminated red, splotchy skin and gave an even skin tone
model holding two orange bottles of the facial spray
Sephora

Tower 28 is a LA-based, Asian woman-owned small business that creates nontoxic, vegan, and cruelty-free beauty products for all skin types. 

Promising reviews: "Wow! I have dry, acne-prone skin and was recently prescribed retinol and clindamycin and got an ear piercing. My skin cleared up with the prescriptions but I started to breakout in places I never do. I purchased this to use instead of the clindamycin in the morning and my skin has been consistently good for the past two months. I use this in the morning after washing my face and then use a hydrating serum or just moisturizer and sunscreen. (I use the retinol or Good Genes at night). I haven’t had maskne, my acne/bumps cleared, and I really haven’t had anything to complain about. I got a new ear piercing and was aware that I would need to be careful with getting product on it and saw in the description of this product that it was ok/helpful for new piercings/helps promote healing. I am not spraying this on my ear but it does get on my ear when I generously spray my face and I haven’t had any irritation. It does smell like chlorine when first sprayed but the scent dissipates fast. I love this magical spray!" —spokanecf

Get it from Sephora for $12+ or Tower 28 (available in three sizes).

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