12 “We want to share an alternative aesthetic, something different from most Instagram design curators who more or less post the same content. The uglier the better,” the pair told i-D.
Jonas added: “In the beginning, we considered ugliness in design as a negative phenomenon and were trying to highlight designs that we were taught to think of as bad. Slowly, we started to see a lot of nuances in this ugly aesthetic and we no longer consider ugly as negative or pejorative.”