64 Rare Historical Photos

Who remembers this 1988 Jordache Jeans ad?

Source: Reddit
This couple looks as cheesy 80s - as it can get. Not only are they sporting the stonewashed jeans, but the dude has a mullet and the pair is positioned in front of a Ms. Pacman machine. Go 80s!

How it all started: The Naccache brothers opened a store in New York City in 1969 that sold discount brand-name jeans - and soon expanded the operation to four stores. During the 1977 New York City blackout - their main store was looted and set ablaze. With the insurance they decided to start the Jordache brand - which also launched in 1977.

A topless woman on horseback was the concept of their initial ad - which got banned from TV - but created a buzz. The Jordache brand name is a contraction of the family of the owner Joe, Ralph, David, and Avi Naccache
Advertisements